Learn how to get the edge over your competitors by adding EXIF data to your images
Recently, we published a blog post explaining how to optimise your images on your website for better SEO.
Today we are taking it one step further and will show you how to add EXIF data to your images that will increase your local SEO and Google Maps listing.
As an agency that specialises in Google Maps Marketing and Local SEO, we can see that only 5-10% of websites are using fully optimised images in the right way.
Right, let’s begin
What is EXIF data?
Definition of: EXIF. EXIF. (EXchangeable Image Format) Descriptive data (meta-data) in an image file that include the date the photo was taken, resolution, shutter speed, focal length and other camera settings. Developed in 1995 by JEIDA for JPEG images, EXIF data was later added to TIFF, RAW and other formats.
via PC Magazine
In lamens terms, it is information embedded into the image. Normally it is information about the camera used to take the image, the location where the image was taken (GPS coordinates) and technical information of work that was done to the image.
You are only able to see this information with an EXIF reader or on websites that showcase EXIF data, more on this down the post.
How can EXIF data benefit Local SEO?
One way to kick up your local search optimization game is through beefing up the local signal through images.
By adding EXIF data to your images, you are able to add additional information that will help Google and other search engines rank your website for desired search terms.
Being a local business, you are constantly showing Google that your business is in that specific location and by add geocodes to your images you are able to prove that you are in that area.
Local SEO is a game of proving to Google you are a legit business and EXIF data is another way of proving you operate in a specific location.
When adding EXIF data to your images, you are able to add keyword signals and additional services that you offer. This is beneficial because these services will link with your GMB listing which will allow you to appear for more search terms.
How to view EXIF data?
As mentioned before, you will need a specific EXIF reader to view the data that has been embedded onto an image. Below is a quick guide that will show you how to view EXIF data.
A short explainer video showing you how to check EXIF data on an image.
There are other websites, apps and software that you can use to check your EXIF data, Metapicz is a simple website that we use to show you if we have added your data correctly.
How to add EXIF data to an image?
Like viewing images with EXIF data, there is an abundance of ways that you can add EXIF data to your images and it comes down to personal preference.
You can find websites that will allow you to embed EXIF data onto images, there are both apps and software that you can download onto your computer (PC and Mac) that will allow you to edit the metadata on your images.
Below is a guide how to add EXIF data online
Here is a simple guide to adding meta-data to an image online.
The downside of using websites to add EXIF data, the majority of them only allow you to add data one by one.
As an agency, we do not like adding meta-data to images online, it can be tedious and slow but if you are only doing a single image it is easily doable.
Adding EXIF data via an app on your computer
Below are some recommended EXIF data software plugins that you can download and install which will allow you to bulk edit images.
Photos Exif Editor – Mac
This is the firm favourite software you can buy for $0.99 from the App Store. This is what we use at G Maps Agency
As we all work on Mac computers, we are unable to recommend any software for PC computers but a quick search for “add EXIF data to photo pc” brings up a number of options. The majority are free but as mention above, it will come down to personal preference as to which one is best for you. Trial and error
How to use your images and where to share them?
The most obvious place to use your newly embedded images is on your website. The extra data that you will be adding to your images will add massive value to each page as well to Google when ranking your website in the search results.
There are other ways you can use your EXIF images that will benefit your website and GMB listing. By sharing your images on the internet, Google will find your images and credit your website.
Having many websites with your images on will act as many accreditations to your GMB listing. This is very valuable to improving your positions in Google’s search results as well as Google Maps.
Places to add your images:
- Google My Business
- Google +
- Directory websites
- and the list goes on…
Google will crawl those websites and sees your data on each of the images you uploaded with your business information, keywords and GEO location. This will give your website and GMB listing a massive boost.
It is also a great idea to do this regularly and use slightly different information on the images of each batch. This will go a long way to diversifying your information.
Final thoughts on adding EXIF data to your images
It has been proven that EXIF data can and will help towards the optimisation of your website and GMB listing. It is advised that you fully optimise your images before you add them to your website and other social media platforms.
The further afield you can get your images the better benefit it will be to proving you are a local business.
G Maps Agency will be continually adding more information on how you can use your images to improve your visibility online.